How Would You Make Over the U.S. Postal Service?
From Inc.com
With bankruptcy looming, the U.S. post office needs a major fix. We asked Inc. 500 CEOs how they would approach the problem
By Darren Dahl | Oct 1, 2009
Everyone agrees that the U.S. Postal Service could do better. With bankruptcy looming, there’s a consensus that big changes need [...] Continue Reading…
Postal Service announces mix of price cuts, increases for 2010
From DMNews: Frank Washkuch November 09, 2009
Less than a month after the US Postal Service announced it will not raise rates for 2010 on its “market dominant products,” a category that includes services used largely by direct mailers and publishers, the agency revealed a mix of increases and rate [...] Continue Reading…
Delivering Something Extra
From the New York Times
By Stuart Elliot
Published: September 23, 2009
Since 1907, United Parcel Service has been delivering packages ordered by consumers. Next week, the company plans to deliver packages they have not ordered, in a test of an effort to expand into direct marketing.
United Parcel Service will [...] Continue Reading…
Junk mail delivers a sense of satisfaction
From The Chicago Tibune
By
Steve Johnson
Tribune reporter
September 22, 2009
E-mail Print Share Text Size There’s still time to improve my lawn. Public radio needs me to renew my membership. A “quality closet” can be mine for just $495.
And the Lyric Opera, of course, has another great season of [...] Continue Reading…
BMW: Luxury Auto, Meet DRM
BMW is kicking the tires on a direct response campaign targeting luxury auto enthusiasts, turning to an often undervalued marketing platform as a means to entice Mercedes, Volvo and Audi drivers to come in for a test drive.
In a bid to draw likely buyers to their local BMW [...] Continue Reading…
Target Says It’s Poised to Raise Second-Half Marketing Spending
CFO Says First-Half Savings Will Be Rolled Into Pre-Holiday Efforts
By Natalie Zmuda
Published: August 18, 2009
NEW YORK (AdAge.com) — Target plans to come out swinging in the second half.
Executives today said marketing spending, as a percent of sales, would be up compared with a year ago as the [...] Continue Reading…
Reader’s Digest Plans Bankruptcy Filing
From the New York Times
August 17, 2009, 2:00 pm
By Stephanie Clifford
UPDATE Aug. 17, 3:52 p.m. With comments from the Reader’s Digest Association chief financial officer, Tom Williams, and on the banks’ involvement.
The Reader’s Digest Association announced on Monday that it would file for Chapter 11 bankruptcy protection [...] Continue Reading…
Plunge in Credit-Card Mailings Slows
Could this be some good news for a change!From Brandweek
Aug 14, 2009
- Mark Dolliver
When the credit crunch took hold last year, it stanched the usual flood of direct-mail credit-card mailings to U.S. consumers. The subsequent meltdown of the financial system had its own restraining effect on such offerings. But [...] Continue Reading…
Mailbox Explodes in Northeast DC
Updated: Thursday, 13 Aug 2009, 11:43 PM EDT
Published : Thursday, 13 Aug 2009, 11:43 PM EDT
By MYFOXDC STAFF/myfoxdc
WASHINGTON, D.C. - D.C. fire crews say a mailbox explosion shut down several streets and forced evacuations in Northeast Washington on Thursday night.
It happened at 49th Street NE and Meade Street NE [...] Continue Reading…
