New Move Update Requirements

Don’t risk huge penalties or worse because your mailing list is not updated!

New Move Update Requirements are just around the corner. Starting November 23^rd, the Post office will require mailers to certify that they have updated their mailing list within 95 days of mailing.

Are you ready?

You need to be! The USPS is serious about cutting down on the approximated 9.7 BILLION undeliverable mail pieces that cost the post office millions of dollars to process. High penalties await those mailers who do not meet MoveUpdate requirements. You could be charged first class rates for your standard mail. Don’t worry, FMI can help!

What are your options?

The USPS has approved the following options to meet the MoveUpdate Requirements:

1. Ancillary Service Endorsements

2. Address Change Service, used in conjunction with the Intelligent Mail Barcode

3. National Change of Address Linkage System (NCOA®)

4. FASTforward®

Watch our Videocast for more information. 

What does FMI suggest? Be proactive instead of reactive. Marketing dollars are a precious commodity in today’s tough economic climate. We are advising our clients to perform a full 48 month NCOA® on their database if they never executed any previous form of data hygiene. After this we suggest utilizing FMI’s less expensive ExpressCOA™ option, an 18 month NCOA, for future mailings. We believe this processing is preferred because of multiple cost factors. If the processing is done on the front-end, then the mailer will know the exact amount spent on updating their list. The total cost of the other options is unknown until after the mail has been processed by the USPS. Also, if change of address processing is done first, then any undeliverable mail will be detected before precious marketing dollars are spent on postage and printing. At just $1 per thousand with a LOW $100 minimum; you can’t beat the price of ExpressCOA™! Call us today and we will help you put a maintenance plan in place for your data. Contact Lisa Formica at 215-464-0111 or email LFormica@fmidm.com. Don’t wait, this is too important to put off.

Tags: Address Change Service, Ancillary Service Endorsements, FASTforward, move update, Move Update Requirements, National Change of Address, NCOA, USPS

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