If you build it, they may not come…

Under the guise of Social Media…

Be it an ad agency, a dog grooming salon, a Dairy Queen, a dry cleaner or any other entity even though you build it doesn’t mean they’ll come…

This is not the movies, kids. There are no ghosts, spirits or apparitions in the cornfields just waiting to Like you, Follow you, Friend you, Link with you or whatever. You have to tell them, not the other way around. Sure it would be great to create a Facebook page and Twitter account and LinkedIn account and so on for your business and then have the masses flock to your proverbial doorstep…

You set up all the aforementioned Social Media accounts. Great. Fantastic.

Now what are you doing about it?

Are you advertising you now have these accounts?

Are you including links to your Social Media accounts in ALL outgoing communications?

Are you including links to your Social Media accounts in all advertising you may be doing, regardless of medium?

And of course, what value are you providing to those that do in fact Like you, Follow you, Link with you and so on? But that’s another topic for another day.

Tags: dairy queen, facebook, field of dreams, linkedin, social media, Twitter

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