Online Video Viewing Increases…
According to a story today on e-marketer, “Sophisticated syndication strategies (are) on the rise”
As you can see from this chart to the right, those of us adults watching full-length TV shows online is increasing… rapidly.
My question is… (to quote Jerry Seinfeld)
WHO ARE THESE PEOPLE?
I know one adult, no make that two, who are NOT watching full-length TV shows online… yours truly and my wife.
Why?
Cause there’s only 24 hours in a day, that’s why.
Look, I’m a major proponent of using video online as part of a company’s web presence… in fact I think it’s a necessity… but that of course would be in the short-form realm.
Apparently my wife and I are in the minority…
“This shift is the result of a confluence of factors, including the greater availability of long-form content, the popularity of venues such as Hulu and broadcast TV sites, technology developments and internet users’ growing comfort with online video,” said Paul Verna, eMarketer senior analyst and author of the new report “Video Content and Syndication: Long-Form Content on the Rise.”
I don’t know about you but with a full-time job and two kids and a house and all that good stuff, my wife and I barely have time to watch TV via traditional channels, like on say a TV yet alone via computer.
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