Less mail equals more opportunity
By now you know and have seen the numbers. The number of pieces being processed and mailed by the United States Postal Services (USPS) have been declining steadily and are projected to keep doing so for the foreseeable future.
That’s not exactly breaking news, I understand that… but direct marketers, [...] Continue Reading…
Direct Mail Scare Tactics…
For those that know me know that I always… ALWAYS appreciate and admire anything that is different from the status quo when it comes to advertising and marketing.
It’s with that I tell you about a recent campaign from ADT (think alarm company) that was executed by Chilean add agency [...] Continue Reading…
Postal Increase Denied – The Day After
By now you’ve heard the news that the Postal Regulatory Commission (PRC) denied… check that, unanimously denied the USPS requests to raise postage rates in January beyond the rate
of inflation, ruling that the mail agency’s recent financial woes were caused by a flawed business model and not [...] Continue Reading…
Post Office Bailout… Not So Fast
If it’s good enough for banks and car makers, why not the United States Postal Service?
I’m talking about Federal Bailouts of course. Is it time for the federal government to bailout the USPS? One high-ranking member of congress thinks so.
Rep. Darrell Issa (R-Calif.), the ranking member of the Oversight [...] Continue Reading…
Above all else, be yourself…
[[NOTE: Over the next few weeks or so the content in this blog will begin to be geared specifically toward direct mail and direct marketing in general. The reason being we (fmi marketing solutions) will be officially launching a new division called Big Eye Media, which will provide Social [...] Continue Reading…
Live and in person… I miss those days
I come from a long line of former supermarket workers. I’m the youngest of 6 and all of my 4 brothers and sister all cut our working teeth in a supermarket – either at an A&P or its second-cousin on its mother’s side, SuperFresh. Rest assured, supermarkets are definitely [...] Continue Reading…
Direct mail blogs…
As a public service to the millions and millions of people who read this here very blog on a daily basis, I want to share some of my favorite direct mail marketing blogs & sites… (it’s not really millions but a guy can dream, right?)
[[in no specific order]]
Deliver
As [...] Continue Reading…
Advertising – When Is Enough Enough?
On average Coke and McDonald’s each spends $2 billion a year on advertising
Geico spends $244,137 a day on Serach Engine Marketing advertising alone.
actual ad for a McDonald's in India
And then there’s the Big Pharma companies. How much do you think they spend on advertising each [...] Continue Reading…
Of Movie Quotes & Social Media…
For those who don’t know me, I am a huge movie fan… not a buff like Keith Hernandez and the Civil War (obscure Seinfeld reference) but a big fan nonetheless. My good friend Mark and I are constantly quoting movie lines to and fro, think it’s a guy thing…
Anywho, [...] Continue Reading…
New Customers… Overrated?
First off, let me just say that I’m a big fan of the United States Postal Service. Sure they posted a net loss of $764 million in July alone and for the year-to-date they’ve had a loss of $6.14 billion and hey, what’s an “exigent” rate increase among friends, [...] Continue Reading…
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