Above all else, be yourself…
[[NOTE: Over the next few weeks or so the content in this blog will begin to be geared specifically toward direct mail and direct marketing in general. The reason being we (fmi marketing solutions) will be officially launching a new division called Big Eye Media, which will provide Social [...] Continue Reading…
Live and in person… I miss those days
I come from a long line of former supermarket workers. I’m the youngest of 6 and all of my 4 brothers and sister all cut our working teeth in a supermarket – either at an A&P or its second-cousin on its mother’s side, SuperFresh. Rest assured, supermarkets are definitely [...] Continue Reading…
Direct mail blogs…
As a public service to the millions and millions of people who read this here very blog on a daily basis, I want to share some of my favorite direct mail marketing blogs & sites… (it’s not really millions but a guy can dream, right?)
[[in no specific order]]
Deliver
As [...] Continue Reading…
Advertising – When Is Enough Enough?
On average Coke and McDonald’s each spends $2 billion a year on advertising
Geico spends $244,137 a day on Serach Engine Marketing advertising alone.
actual ad for a McDonald's in India
And then there’s the Big Pharma companies. How much do you think they spend on advertising each [...] Continue Reading…
Of Movie Quotes & Social Media…
For those who don’t know me, I am a huge movie fan… not a buff like Keith Hernandez and the Civil War (obscure Seinfeld reference) but a big fan nonetheless. My good friend Mark and I are constantly quoting movie lines to and fro, think it’s a guy thing…
Anywho, [...] Continue Reading…
New Customers… Overrated?
First off, let me just say that I’m a big fan of the United States Postal Service. Sure they posted a net loss of $764 million in July alone and for the year-to-date they’ve had a loss of $6.14 billion and hey, what’s an “exigent” rate increase among friends, [...] Continue Reading…
Direct Mail Alive And Kicking…
Let’s start this post off Jeopardy! style shall we?
I will give you the answer first then the question.
The answer is “About 8,610,000 results”
The question is what came back when I Googled the term “direct mail is dead”
I’m actually surprised the number wasn’t higher. Go ahead and Google to [...] Continue Reading…
Dont Ask If You Dont Want An Answer…
Honesty In the Business World
A few years ago I was in a prospect client meeting. It was with a local company that was moderately successful in its chosen industry. The meeting was going fairly well. There was some good dialogue, I was my normal, charming, loud self, in a [...] Continue Reading…
Dont Make Me Laugh… On Second Thought
“Through humor, you can soften some of the worst blows that life delivers. And once you find laughter, no matter how painful your situation might be, you can survive it.” – Bill Cosby
For those who don’t know me, I always, ALWAYS try to find the laughter the [...] Continue Reading…
For Those With ADD… Like Me
I love to write. Good thing I’m a writer, eh?And while I can write as much or as little as called upon, my personal attention span is just about infestimal. I think I’ve always had ADD, but in the past 3-5 years, it has become rampant… am thinking it [...] Continue Reading…
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