Targeting High-Value Millennials

Why target Millennials in your prospecting? Because once their loyalty is secured, they are more likely than non-Millennials to share their love of your brand, product, or service with others. Furthermore, once you gain their loyalty, they will often spread the word for you, especially if you help them […] Continue Reading…

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Friday, August 26th, 2016 Going Postal: News You Need No Comments

Maximizing Your Return on Dimensional Mail

If your mailing is fat, over-sized, or three-dimensional, it stands out. People want to pick it up and see what’s inside. Results of dimensional mailings can be spectacular. However, they also cost more to produce, assemble, and mail. Dimensional mailings work, but you want to be smart about using […] Continue Reading…

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Wednesday, August 17th, 2016 Going Postal: News You Need No Comments

What Are CMOs’ Top Marketing Priorities?

Recently, IBM released a study titled “Redefining Markets: Insights from the C-Suite Study,” which surveyed over 700 CMOs from more than 50 countries. CMO’s number one priority, according to the study? Developing better customer experiences. Nearly two-thirds (63%) cited this as their top priority.

When the researchers looked deeper into […] Continue Reading…

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Tuesday, July 26th, 2016 Going Postal: News You Need No Comments

How Much Do Bad Addresses Cost You?

You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? Just how costly can bad addresses be?

In a webinar sponsored by Epicomm, the Association for Leaders in Print, Mail, Fulfillment, and Marketing Services, the presenter told us […] Continue Reading…

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Wednesday, July 13th, 2016 Going Postal: News You Need No Comments

Is Your Direct Mail Trustworthy?

People don’t just buy from companies they like. They buy from companies they trust. When you send out direct mail campaigns, it’s important to keep this in mind. Let’s look at five ways you can establish trust with your customers.

Use solid, believable content. Leave the extravagant claims and […] Continue Reading…

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Tuesday, June 28th, 2016 Going Postal: News You Need No Comments

What Should You Know About Your Customers, but Don’t?

Do you have enough data in your marketing list to make your targeting as effective as it can be? If not, you can work with a reputable list provider to add fields that create exponentially more value.

This extra insight can enable better targeting. It can also save on your […] Continue Reading…

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Thursday, June 16th, 2016 Going Postal: News You Need No Comments

Survey: Direct Mail on the Rise for Customer Acquisition & Retention

Every year, Target Marketing conducts its Media Usage Survey. In this survey, the magazine asks how readers are allocating their budgets, which channels are increasing and decreasing, and which channels its readers prefer for a variety of marketing activities.

While digital, social, and mobile media continue their astronomic growth trajectory, […] Continue Reading…

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Thursday, May 26th, 2016 Going Postal: News You Need No Comments

Tap the Subconscious, Win the Sale!

Want to create direct mail that motivates to action? Take some tips from the advertising industry. These tips are based on human psychology that smart advertisers know.

Don’t miss out! People like to be part of something new. If something exciting is going on, they don’t want to be […] Continue Reading…

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Thursday, May 12th, 2016 Going Postal: News You Need No Comments

Don’t Ditch Your Data — Fix It!

Think you don’t own enough data to do personalized marketing? That might not be the case. Often marketers do own enough data, but that data is not centralized or is incomplete or inaccurate. If you fall into the latter category, the answer isn’t ditching your dreams of personalization. It’s […] Continue Reading…

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Friday, April 22nd, 2016 Going Postal: News You Need No Comments

3 Ways to Make More of Your Data

One of the biggest misconceptions about 1:1 (personalized) printing is that marketers don’t have enough of the data to create personalized, highly relevant campaigns. This might be true in some cases, but you might also be overlooking ways to do more with the data you already have.

Here are three […] Continue Reading…

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Thursday, April 14th, 2016 Going Postal: News You Need No Comments

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