Find Where Data Is Hiding

Think you don’t have enough data to drive personalized print marketing programs? To boost your targeting and personalization efforts, maybe you need to invest in data gathering or renting a third-party list. Or maybe — just maybe — you have more data than you think.

Let’s look at some of […] Continue Reading…

Share
Tuesday, April 5th, 2016 Going Postal: News You Need No Comments

Get Your Timing Right!

How critical is the timing for direct mail campaigns? Hitting the right window can make the difference between recipients saying, “That’s me!” and the piece being rejected out of hand. Nowhere is this better illustrated than in this tale of two campaigns.

Here are the similarities between Company A and […] Continue Reading…

Share
Monday, March 21st, 2016 Going Postal: News You Need No Comments

Freshen Up! Give Your Mailing List a Makeover!

When was the last time you updated your customer or marketing database? One month? One year? Five years? Never?

Your marketing database is the list of contacts and everything you know about your current and prospective customers that enables you to create targeted and personalized marketing pieces. It might include […] Continue Reading…

Share
Thursday, March 17th, 2016 Going Postal: News You Need No Comments

Why Drip Marketing?

Want more sales? Use the power of print to fuel your drip marketing efforts.

Drip marketing is the use of a consistent, predictable set of marketing touches (postcards, email, newsletters) to nurture a relationship with a client or prospect over time. Drip marketing is different from follow-ups or multi-touch marketing […] Continue Reading…

Share
Thursday, March 10th, 2016 Going Postal: News You Need No Comments

Personalized Marketing: It’s Mainstream

From personalized coupons at the checkout counter to “just for you” recommendations at Amazon.com, personalized marketing is everywhere.

While some marketers are still deciding whether to take the plunge into this “new” form of marketing in print, fully personalized documents have been around for a long time. Back in 2010 […] Continue Reading…

Share
Wednesday, February 24th, 2016 Going Postal: News You Need No Comments

Super Shoes Rocks Personalized Content

Recently, we heard about a major retailer who rocked its print personalization, and we wanted to share its success with you. We hope you find it inspirational as you plan your print marketing for the upcoming year.

Super Shoes sells more than 200 shoe and apparel brands in 40+ stores […] Continue Reading…

Share
Wednesday, February 10th, 2016 Going Postal: News You Need No Comments

3 Reasons to Care About Customer Loyalty

When it comes to boosting revenues, many companies focus on acquiring new customers. In fact, according to Econsultancy’s “Cross-Channel Marketing Report 2014,” 44% of marketers are placing a greater focus on customer acquisition than customer retention. Only 18% are focusing more on customer retention. However, focusing on acquisition to […] Continue Reading…

Share
Wednesday, January 20th, 2016 Going Postal: News You Need No Comments

Can Postal Automation Save You Money?

You’ve heard the advertisements. “When we save money, YOU save money!” When the retailer gets a deal, they pass the savings along to you. The United States Post Office is no different. There are certain mailing sizes and formats that process through the USPS equipment more efficiently, so when […] Continue Reading…

Share
Sunday, January 10th, 2016 Going Postal: News You Need No Comments

Get Ready for the New USPS Promotions in 2016

Get ready for great USPS promotions in 2016! Just like in 2015, the USPS will offer a 2% discount on qualifying promotions that use interactive technologies that make your mail pieces more effective and cost-efficient, too.

The new promotional categories for 2016 are as follows:

Emerging and Advanced Technology/Video in Print […] Continue Reading…

Share
Tuesday, December 22nd, 2015 Going Postal: News You Need No Comments

Is Print Personalization a Gimmick?

Print personalization — you hear about it everywhere. Use printed pieces to talk directly to recipients based on name, gender, past purchase history, or other information to achieve higher response rates and better return on investment (ROI). Is this really a smart marketing approach? Or is it just a […] Continue Reading…

Share
Friday, December 11th, 2015 Going Postal: News You Need No Comments

Subscribe

 Subscribe in a reader

Enter your email address:

Delivered by FeedBurner

 

Recent Comments