Personalized Print: Are You Focused on the Right Things?

For customers first getting involved in 1:1 print marketing, the question that inevitably arises is, “How can I maximize my investment?” This question often creates great angst about how much data they have and whether or not that data is sufficient to personalize the document for maximum return. But […] Continue Reading…

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Wednesday, December 2nd, 2015 Going Postal: News You Need No Comments

Avoid the Pitfalls of Lifetime Customer Value

Over the last several years, much has been written about the benefits of measuring lifetime customer value (LCV). The theory is that if you can determine the revenue potential of all of your customers, you can direct your marketing resources to the accounts that have the highest potential yield […] Continue Reading…

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Friday, November 20th, 2015 Going Postal: News You Need No Comments

The Reply Card: Art or Afterthought?

The sales letter, lift letter, and brochure tucked inside your direct mail package all share one purpose – to compel the reader to complete and return the reply card. While most cards may never be returned, every card that is returned represents an interested prospect. The value far outweighs […] Continue Reading…

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Tuesday, November 3rd, 2015 Going Postal: News You Need No Comments

In B2B Marketing, Experience Matters

When it comes to developing marketing content for the B2B market, targeting by experience level matters.

This is the conclusion of a survey of 700 global business executives by The Economist Group, which found that B2B prospects from Generation Next (up to 10 years business experience) have very different preferences […] Continue Reading…

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Tuesday, October 20th, 2015 Going Postal: News You Need No Comments

Personalized Marketing: It’s Mainstream

From personalized coupons arriving in the mailbox to “just for you” recommendations in the inbox, personalized marketing is everywhere.

In fact, in a study of more than 1,000 enterprises, InfoTrends found that not only is personalization occurring more frequently, but when marketers do send out personalized marketing pieces, those pieces […] Continue Reading…

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Sunday, October 4th, 2015 Going Postal: News You Need No Comments

How Do You Spell Success? C-O-N-V-E-R-S-I-O-N

When you think about evaluating the success of a marketing campaign, what comes to mind? For many marketers, it’s response rates. However, that just because someone “responds” by contacting you doesn’t mean that the campaign was profitable. The true measure of success is whether they actually buy something. That’s […] Continue Reading…

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Sunday, September 27th, 2015 Going Postal: News You Need No Comments

Personalization Is Easier Than You Think

Whether it’s in print, email, or online, customers expect a personalized marketing experience. According to InfoTrends, 60% of Boomers and beyond (ages 55+) want a personalized experience. Among Millennials (ages 13-34) and Gen-Xers (ages 35-54), this rises to 67%.

But while “personalization” can carry the connotation of complex and expensive, […] Continue Reading…

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Thursday, September 17th, 2015 Going Postal: News You Need No Comments

More Reasons to Love Color

We all know the value of color images in your marketing mix, but what about the messaging? Study after study shows that when messages are in color, they have a powerful impact on your bottom line. Among the benefits:

Helping readers find information more easily (great for insurance policies, contracts, […] Continue Reading…

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Tuesday, September 8th, 2015 Going Postal: News You Need No Comments

Better Copy Gets Better Results

When writing marketing copy for your direct mail, email, and other marketing communications, do you focus on features and benefits? If so, you might want to think again. Increasingly, marketers are using emotional and psychological triggers instead.

One of the gurus of marketing copywriting is Denny Hatch. In his e-book […] Continue Reading…

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Tuesday, August 18th, 2015 Going Postal: News You Need No Comments

Promote Your Brand by Promoting Your Customers

Everyone wants to be appreciated, especially customers. Why not try using simple print and email techniques to recognize your customers publicly? By doing so, you can reinforce their loyalty, promote your brand, and encourage them spread your message virally.

There are lots of ways to recognize your customers. You can […] Continue Reading…

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Monday, August 10th, 2015 Going Postal: News You Need No Comments

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