Snatch Customers Before Your Competitors Do!

Investing in direct mail for customer acquisition? Your competitors are! As their efforts become more proactive and strategic, how do you plan to attract those same customers before your competitors do? Here are three proven strategies for grabbing attention in the mailbox.

Use dimensional mail.

In a stack of […] Continue Reading…

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Wednesday, July 22nd, 2015 Going Postal: News You Need No Comments

Use Personalization to Save on Postal Costs

As marketers, we live in a world of never-ending postal rate increases. Fortunately, there are steps you can take to offset those costs. To make the value even sweeter, those steps can make your marketing more effective, too.

Let’s look at a few of them.

Clean up your database.

On […] Continue Reading…

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Thursday, July 9th, 2015 Going Postal: News You Need No Comments

Interactivity Gets Results!

There is a reason pet stores put kittens and puppies into open cages in the center of the main aisle. Customers who reach out and pet them are more likely to buy one. The same concept also works in print.

People who interact with a printed piece are more likely […] Continue Reading…

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Tuesday, June 23rd, 2015 Going Postal: News You Need No Comments

Got Name and Address? You Can Personalize More Than You Think

Think you can’t personalize your print marketing because you only have a customer’s name and address? Think again. Here are three types of personalization you can deploy with just the name and address of your customer:

Personalized maps: Using just the recipient’s address, you can create personalized maps from their […] Continue Reading…

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Tuesday, June 9th, 2015 Going Postal: News You Need No Comments

Want More Sales? Drip It!

What is drip marketing? It is a powerful form of marketing in which marketers gradually “drip” content out to customers and prospects over time. Drip marketing includes a wide variety of channels, including direct mail, email, newsletters, and social media. It can be used for brand building, product introduction, […] Continue Reading…

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Tuesday, May 19th, 2015 Going Postal: News You Need No Comments

Inside “the Best of the Best”

How is a “best-in-class” marketer defined? What makes these companies different? According to the Aberdeen Group, best-in-class marketers are defined as being in the top 20% of industry performance in process, organization, industry knowledge, technology, and sales performance.

To find out what makes these best-in-class marketers so successful, Aberdeen surveyed […] Continue Reading…

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Tuesday, May 5th, 2015 Going Postal: News You Need No Comments

Can 1:1 Print Save You Money?

When we think of 1:1 marketing, we think about higher response rates, increased customer loyalty, and larger order sizes. But how about lowering the cost of business? Because marketers often think of personalization as increasing the cost per piece, the idea of using it to lower cost of business […] Continue Reading…

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Wednesday, April 22nd, 2015 Going Postal: News You Need No Comments

Direct Mail Bloopers

When it comes to successful personalization, everything hinges on the database. It’s critical to keep your data clean and up to date. Here are some hilarious stories of what happens when you don’t. These true tales are taken from LinkedIn’s Direct Mail discussion group.

The California Department of Health sent […] Continue Reading…

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Friday, April 10th, 2015 Going Postal: News You Need No Comments

Have Regular Renewals? Use Trigger Marketing

Do you sell the kinds of products or services that are ordered on a cyclical basis or that renew according to a regular schedule? If so, you should consider sending simple, calendar-triggered reminders based on the customer’s purchase or service history to keep your revenues flowing.

Auto dealerships use this […] Continue Reading…

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Friday, March 20th, 2015 Going Postal: News You Need No Comments

One-Two Punch Delivers Results

Want to increase the results of your direct mail campaigns? Try a combination of print and email. It’s a powerful “one, two” punch that can really deliver.

Why would having an email address make such a difference? Let’s look at three reasons.

Customers who provide email addresses tend to be more […] Continue Reading…

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Friday, March 6th, 2015 Going Postal: News You Need No Comments

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