postage savings

Save 2% on postage March thru April with QR codes

What’s Your Print-to-Mobile Strategy?
In today’s world of print marketing, multi-channel communications are a critical component of success. Taking your marketing message across multiple channels helps you cut through the marketing clutter in your customers’ lives and reinforce your message over time. If you aren’t already, it’s time to pay attention to mobile.

That’s why the post office is offering a 2% discount on direct mail pieces that use a QR code that drives readers to a click to call mobile page or a mobile coupon. The sales runs March 1 thru April 30.

Let’s look at some recent data that shows just how important mobile has become in the lives of even print-loving consumers.
• Smartphones are in the hands of 53% of U.S. mobile phone owners. (Pew Internet & American Life Project November 2012)
• One-third of adults are now mobile-only. They have no landline in their homes at all. (National Health CDC/NCHS National Health Survey 2011)
• Nearly two-thirds (61%) of consumers access the Internet via smartphone. (Accenture 2012)
• 51.1% of mobile users check their email using only a mobile device, 45.3% say they conduct mobile-only Internet searches, and 42.3% connect with friends on Facebook without ever using a PC or laptop. (Prosper Mobile Insights 2012)
• Four out of five smartphone owners use their phones to shop. (comScore MobiLens 2012)

If you are not integrating mobile into your overall print marketing strategy, it’s time to start!

Today’s consumers live on their mobile phones. It’s important to add mobile calls to action to your printed pieces, and QR Codes are the easiest way to do that. For more details on the upcoming postal sales, visit https://ribbs.usps.gov/index.cfm?page=mobilebarcode.

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